Skip to main content

About Distributorships: Selling Other People's Products Through Your Own Business

Distributorships are Unstructured Opportunities, and are as old as commerce itself.  People who independently "rep" other people's products and services for a commission have been around since the first bead makers and flint knappers traded their goods for a share of the hunt.  Undoubtedly, some enterprising hunter gatherer thought, "this is good stuff.  I can swap some of these for a profit with the people in that next tribe over."  And the distributorship was born, which is why some of the independent reps I know say they're in the second oldest profession, after you know what.

The business is working as an independent sales representative for a one or more firms in an industry, and includes import-export business.  This opportunity requires a mastery of sales technique and a good knowledge of the specific industry into which you are entering.  

People who do well in an Unstructured Opportunity tend to fit a profile best described as a Natural Entrepreneur.  These are people who are hard working, educated with a commitment to life-long learning, are well organized, and work well with others.  They tend to be most comfortable in free-wheeling situations where they make their own decisions and create their own road map to success.(To better understand whether a structured or unstructured opportunity is best for you, take my quiz, What Form of Business is Best for You.

Distributorship can be an excellent business opportunity with generally low start up costs ~ mostly a professional wardrobe and a nice car (think Cadillac, Lincoln, BMW or Mercedes.)  It's also important that you know the industry you're going into, with existing contacts.  Trying to go into an industry cold?  Not advised at all.

Many companies will help you with product samples, sales materials and advice that provides some structure. Even though you're not purchasing a franchise or direct-sales business, some though not many companies help with training and consulting services as well as some business support.  It can be an advantage to rep at least one company with a known product that invests in national advertising.

The downside?  You are on your own -- which means freedom, but also uncertainty.  The upside?  You are on your own with your own business, and you can grow it and possibly succeed on your own terms.

You can start (or purchase) existing distributorships in many industries, selling a wide variety of  "lines", i.e., products and services.   Often it's possible to represent two, three or more company's lines to the same or similar customers as long as the lines are not competitors.
*  *  *  *  *







 

Comments

Popular posts from this blog

Lucrezia Borgia, Entrepreneur

W ho was Lucrezia Borgia?  Tradition has it that she may have poisoned her second husband, Giovanni Sforza.  Rumor of the day had it that Lucretia had incestuous relations with both her father, Rodrigo Borgia, later Pope Alexander VI, and her brother, Cesare Borgia.   What is know for certain is that Lucretia was the illegitimate daughter of Rodrigo, then a cardinal of the Catholic Church, and his mistress,  Vannozza dei Cattanei.  It is known that she was married three times, the first being annulled as never being consummated (despite her giving birth a few months after the annulment).  The second marriage ended in the death of her husband, Giovanni, and her third to  Alfonso d'Este, son of the powerful Duke of Ferrera.  This was also to be Alfonso's third marriage, which ended when Lucrezia dies ten days after she gave birth to a stillborn daughter.  She also had affairs (as did her husbands) with several political figures of the day, and even gave birth to the

The Seven Characteristics of the Creative Employee.

How to Find Good Employees : On my post of February 18th of this year, we talked about the role of managing stupidity in the success of any organization.  "Stupidity Management" refers to the real need of a business to know the difference between routine tasks that must be completed by rote and those tasks that require innovation and fresh thinking.   Every business has a need for discipline in tasks that must be performed the same way, each and every time. Every business has a need to creative thinking and fresh ideas on certain other tasks or problems, just not every task of problem.   The Hunt for the Creative Individual There are certain jobs in every organization where you, the owner, need original thinking.  Or perhaps you're running a business that lives off original thinkers.  An advertising agency is a business where the company's assets walk out the door every day at five (ish). Professor Øyvind L. Martinsen at BI Norwegian Business School has co

Business should embrace 'boomerang employees'

Source:  themajors.net What should you do when an employee leaves. . . and later asks to return? It may be an emotional instinct to react by rejecting their request to return. But why?  If you take it as a personal rejection when an employee leaves, you may be cutting off your own nose to spite your own face. As these studies from the University of Illinois point out employees leaving then asking to return may just be offering you a big compliment to the way you do things.  Perhaps they thought they'd be better off elsewhere only to find they were well off where they started.  Not a bad message for other employees to hear if nothing else. Boomerang Employees   Organizations of all types are beginning to recognize and embrace the value of recruiting and welcoming back former or boomerang employees. From infantry soldiers to chief executives, accountants and professional basketball players, many organizations proactively recruit and rehire former employees as a way t