The Burning Man question: " What makes life worth living ?" ~ Larry Harvey , founder, The Burning Man Festival This is not a question economists know how to ask let alone answer. Yet it is the driving question you must answer when making any life decision such as whether or not to start a business. Why? How do you quantify or measure quality of life with numbers? Figure that out and you'll win a Nobel in Economics. Rather, economists spend their careers quantifying what they can and of necessity ignoring any aspect of quality of life that cannot be set to numbers. So in the dismal world inhabited by economists, the ONLY reason to start a business is growth as defined by increasing (or decreasing) some numbers of "things", usually money or jobs or efficiency or productivity. Economists have no language for discussing the core reasons for starting and running a business. Take Mr. ...
The basics of starting and succeeding with a business of your own during our pandemic based on the latest research.