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Showing posts from June 23, 2013

Creating Corporate Culture II: Employee Engagement

To win customers — and a bigger share of the marketplace — companies must first win the hearts and minds of their employees.                                                                                                                                                 ~ Gallup State of the American Workplace, June 2013 People want to feel supported, have a sense of belonging, and understand the contribution they can make toward organizational goals.   This, in a nutshell, is the definition of employee engagement. Engaged workers -- those who approach their work with energy, dedication, and focus -- are open to new information, more productive, and more willing to take the initiative in order to stay engaged.   More to the point, engaged workers are the cornerstones upon which highly profitable businesses are built. Why are engaged employees important to a business owners?   In simplest terms, PROFIT:   What’s in engagement for you, the business owner, is this:   “Organizatio