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Showing posts from June 4, 2013

More Attractive Real Estate Agents Mean Higher Prices and Profits

"attractiveness is not the 'be all, end all' -- it just helps to tip the scales when competitors are otherwise equally talented or skilled."
At least for real estate agents, it turns out that beauty is indeed more than skin deep.

A recent study of physical attractiveness and how it impacts real estate brokers' pay and productivity shows that the more attractive the real estate agent, the higher the listing price of the home for sale. Those higher listings lead to higher sales prices, meaning that beauty enhances an agent's wage, said the report by Frank Mixon, professor of economics at Columbus State University's Turner College of Business. He collaborated on the article, "Broker beauty and boon: a study of physical attractiveness and its effect on real estate brokers' income and productivity." with Sean P. Salter, from the Jennings A. Jones College of Business at Middle Tennessee State University and Ernest W. King from the College of Bus…