“ Choose a business you love and you will never work a day in your life ” after Confucius T he key to finding the best small business for you is to match your skills, knowledge, experience and aptitudes with a business type most suited to you. This requires that you develop a very basic marketing skill at finding and identifying business opportunities I call “Opportunity Thinking”. This is a skill anyone can learn. Yes, some people will be better than others spotting opportunity, but anyone can learn. What it Opportunity Thinking? It is the practice of looking at the needs, wants and desires of the people in your community or across the country, and seeing how a product or service can fulfill these needs. To help you get the idea, let’s look at some examples of Opportunity Thinking in practice using several classic examples. Back in the 1950’s, a milk-shake machine salesman Ray Kroc noticed that teenagers at hamburger stands his sales ar
The basics of starting and succeeding with a business of your own during our pandemic based on the latest research.