Skip to main content


Showing posts from October 30, 2013

Finding Creative Talent with a Simple Noun-Verb Test

One of the more popular posts over our first year is The Seven Characteristics of a Creative Employee along with a post on the "Messy Desk Clean Desk" Phenomena that reveals people with messy desks tend to be more creative.  Imagine that.

Now, a team of researchers led by Michigan State University neuroscientist Jeremy Gray has created a quick but reliable test that can measure a person's creativity from single spoken words.

The "noun-verb" test is so simple it can be done by virtually anyone anywhere -- even in an MRI machine, setting the stage for scientists to pinpoint how the brain comes up with unusually creative ideas.
*  *  *  *  *
Sample Noun - Verb Responses from the study
To the noun, "leaf", 43.7% of participants replied, "fall."  Other common noun-verb responses include, taxi => drive 38%; coal => burn 45% and so on.  These results should lead to the development of a standardized Noun Verb Creativity Test.
*  *  *  *  *
"We …