" Influential cognitive processes are at play as people stumble through life ." This, my friends, is a geek-speak pun inside a conclusion from a serious study of how the shoes consumers wear while shopping effect their buying behavior. There conclusion? "When shopping for a big ticket item, such as a television, there is a checklist of things you should always do: Read reviews. Compare prices. Wear high heels." Other ways to curb your urge to spend? Ride up and down the escalator, play a few games using the Wii Fit, or go shopping immediately following your yoga class. Here's the gist of the report ~ A new BYU study finds that consumers experiencing a heightened sense of balance (i.e. wearing high heels) are more likely to weigh the options and go with a product that falls in the middle of the high-end, low-end scale. "If you're someone who tends to overspend, or you're kind of an extreme person, then maybe you ought
The basics of starting and succeeding with a business of your own during our pandemic based on the latest research.