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Showing posts from May 12, 2013

PROVEN: Customers are creatures of habit.

We are all creatures of habit, which is good news to owners of any small business.  This may seem instinctive to any business owner, but now this assumption can be considered scientific fact.

A comprehensive study of consumers world-wide conducted by the mathmatics department at the Universidad Carlos III of Madrid (UC3M) not only documents this, but has developed a method for predicting people's shopping patterns.  Also participating in this research are scientists at the University of California in San Diego (U.S.A), M.I.T (Massachusetts Institute of Technology) and NICTA (Australia).  A pretty impressive group of researchers, indeed.

The conclusion of this study is that consumers are more predictable than you might assume and because of this predictability it is possible to know where consumers will shop.

As explained by one of its authors, Esteban Moro of the Department of Mathematics at UC3M, "the main conclusion we have drawn is that people's behavior is repetitive whe…