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Showing posts from March 19, 2014

Analysis of 50 years of hit songs yields tips for advertisers

Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences. 

The researchers used computer programs to run textual analysis of the lyrics for all of the selected songs and analyzed the results to identify key themes. The researchers identified 12 key themes, and related terms, that came up most often in the hit songs. 

These themes are loss, desire, aspiration, breakup, pain, inspiration, nostalgia, rebellion, jaded, desperation, escapism and confusion.

"People are exposed to a barrage of advertisements and they often respond by tuning out those advertisements. We wanted to see what we could learn from hit songs to help advertisers break through all that clutter," says Dr. David Henard, a professor of marketing at NC State and lead author of a paper describing the research. "We also wanted to see if there were specific themes that could help companies engage w…