Skip to main content

Posts

Showing posts from March 5, 2015

Time Management: Why We Feel Busier When Close to Reaching a Goal

Is there any worse time to be interrupted than right now?

Regardless of what we're doing or the nature of the interruption, we often feel as if we have no time to spare at the moment. According to a new study in the Journal of Consumer Research, consumers feel busier when they are close to finishing a task or reaching a goal.

"We often decline or delay opportunities because we are just so close to finishing what we are doing right now. Consumers often postpone a visit to a financial planner, skip going to the gym, or put off having a drink with a friend just because they are so close to completing what they are doing at the moment," write authors Ji Hoon Jhang (Oklahoma State University) and John G. Lynch Jr. (University of Colorado).

Across three studies, the authors showed that consumers tolerate interruptions less the closer they are to completing a task or achieving a goal.

In one study, consumers were interrupted and asked to take a one-minute survey while on thei…