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Showing posts from April 8, 2014

Kickstarter: Words to use to successfully crowdsource funds

Phrases that pay on Kickstarter
As part of a study of more than 45,000 projects on Kickstarter, Georgia Tech researchers reveal dozens of phrases that pay and a few dozen more that may signal the likely failure of a crowd-sourced effort.

Researchers at Georgia Tech studying the burgeoning phenomenon of crowdfunding have learned that the language used in online fundraising hold surprisingly predictive power about the success of such campaigns.

As part of their study of more than 45,000 projects on Kickstarter, Assistant Professor Eric Gilbert and doctoral candidate Tanushree Mitra reveal dozens of phrases that pay and a few dozen more that may signal the likely failure of a crowd-sourced effort.

"Our research revealed that the phrases used in successful Kickstarter campaigns exhibited general persuasion principles," said Gilbert, who runs the Comp. Social Lab at Georgia Tech. "For example, those campaigns that follow the concept of reciprocity -- that is, offer a gift in …