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Business Survival 101: Put a Woman in Charge

According to a new study by researchers at Cornell University, the key to long-term survival for many businesses is having a woman in charge.  (Emphasis mine.)

This it is not exactly Earth-shattering news.  Not only is having a woman run a business known to increase its chances of success, it's also been shown that having women on the board of directors of a major corporation increases the company's success and profitability.  This also applies to having women in management positions within a larger company.  Research published within the last year demonstrates that those divisions of a company tend to be more successful and more profitable.  

This is not political correctness.  These conclusions are based on scientific fact.  And as many have said, scientific fact is true whether you believe it or not.

Yet, despite their demonstrated superiority as managers,  women are paid less than men for yielding more profit and longer success to a company.  

Go figure.

Here's a précis of the Cornell research:

Many businesses survive longer under female ownership, according to research by Michele Williams, assistant professor of organizational behavior in the ILR School, and Arturs Kalnins, associate professor of strategy at the School of Hotel Administration.

"We find that female-owned businesses consistently out-survive male-owned businesses in many industries and areas," said Michele Williams, assistant professor of organizational behavior in Cornell's ILR School. "Our study contributes to the debate about gender and business ownership by going beyond typical questions asked by researchers and policymakers.

We explore the often-ignored third possibility -- that female-owned businesses systematically out-survive male owned-business in specific industrial sectors and regions." Williams co-authored the study with Arturs Kalnins, associate professor of strategy in Cornell's School of Hotel Administration. The study will be published this year in the Journal of Business Venturing.

The authors found that many of the largest industries in which survival rates of female-owned businesses outpaced those owned by men were related to four broad sectors: educational services and dance studios, clothing, gift giving and alcohol sales and service.

"One of our more surprising findings was that eating establishments that serve alcohol as well as drinking establishments survive longer under female ownership," said Kalnins. "This goes against some stereotypes that restaurants and pubs are male-dominated businesses." In cities with populations of more than 500,000, female-owned businesses lasted longer. Elsewhere, male-owned businesses survived longer, according to the report.

"For 25 years, economy-wide aggregate studies have not distinguished between different types of industries. These studies often show that male-owned businesses survive longer. New kinds of studies will show that that is only true in certain industries," Kalnins said.
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Story Source:  Arturs Kalnins, Michele Williams. When do female-owned businesses out-survive male-owned businesses? A disaggregated approach by industry and geography. Journal of Business Venturing, 2014

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