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Attitude is Success, Success, Attitude.

In any endeavor you take on, your success comes down to attitude, your attitude.

Choice of attitude is your ultimate freedom according to Viktor Frankl, an Austrian psychiatrist and Holocaust survivor.  Even in the degradation and abject misery of a concentration camp, Frankl was able to exercise his freedom to determine his own attitude and survive World War Two then go on to become one of the most influential professionals in his field.

This simple life truth applies in business as in life.  If you are to succeed in a business of your own, you must develop the attitude of the successful entrepreneur as well as the basic skills of business success. Think about this:

  • Henry Ford failed in business three times before finding success with the Model T.  
  • For 25 years Mary Kay Ash worked at Stanley Home Products only to resign as the company repeatedly promoted those she trained over her.  She started writing a book on her experiences only to realize that she had the makings of a business in her manuscript, a business that sold $2.5 billion of Mary Kay products in 2009.
  • Bill Gates and Paul Allen failed with their start-up Traf-O-Data, a failure which led directly to their new start-up "Micro-Soft."
  • Walt Disney was fired by a newspaper editor because he "lacked imagination and had no good ideas," then fled creditors in Kansas City after a business failure there. In Hollywood, $4,000,000 in debt and having just lost the copyright to his only product, he forged ahead with the film Snow White.
  • Winston Churchill was a political failure between 1929 to 1939. Then at the outbreak of World War II on he was appointed to the British Admiralty before becoming prime minister at the age of 62.
  • Thomas Edison's teachers told him he was "too stupid to learn anything." By the end of his career, he held more than 1,000 patents. By his own count, he failed over 5,000 times before inventing the incandescent light bulb that completely changed our lives.
  • Oprah Winfrey was fired from her first television job as an anchor in Baltimore before starting her talk show and creating a media empire worth an estimated $2.9 billion, according to Forbes.
  • Steven Spielberg was rejected by the University of Southern California School of Cinematic Arts multiple times yet persevered to create "Jaws" in 1975, and winning three Academy Awards in the years since.
  • Vera Wang failed to make the U.S. Olympic figure-skating team before becoming an editor at Vogue - and being passed over for editor-in-chief.  She began designing wedding gowns at age 40 and today is one of the premier designers in the fashion industry with a business worth over $1 billion.
  • J.K. Rowling was a single mother on welfare when she wrote the first "Harry Potter" novel.  She became the first billionaire author in 2004.
  • Harrison Ford was told he'd never succeed in the movie business.  Ford's six-decade career includes both the "Star Wars" and "Indiana Jones" series.
  • Theodor Seuss Geisel, better known as Dr. Seuss, had his first book rejected by 27 different publishers. His books such as "The Cat in the Hat" and "Green Eggs and Ham," have sold over 600 million copies.
I can keep listing examples all day long.  Just something for you to think about.


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